Adolphe Braun (1812-1877) was one of the first to understand the commercial potential of photography. His company Braun et Cie pioneered technical image reproduction and was renowned for the quality of the carbon prints it produced from the late 1860s until the First World War. The Alsatian company was particularly renowned for its large-scale reproductions of masterpieces of heritage sites and mountain landscapes.
Braun's photographic choices were in keeping with the times. At a time when mountain tourism was booming, Braun organized expeditions to hoist his heavy wooden camera to the summit of the Alps. This monochrome panoramic photograph of the Aletsch glacier (canton of Valais), taken between 1870 and 1877, is a case in point. This shot is part of a standardized representation of the mountain. The glacier is scaled to the eye and becomes a place of freedom, wonder and speed. This cliché persists in the collective imagination, even as Switzerland's largest glacier tends to disappear.