Photo Elysée

26.10.2021

A new identity, a new building, a new chapter

On September 23, 2021, the Musée de l’Elysée will adopt a new identity: Photo Elysée. Closely linked to our move to Plateforme 10, our new identity puts photography first and reinforces our primary mission: to promote the photographic medium in all its forms.

Through a semantic and graphic play, Photo Elysée invites you to see – to see differently, to see further. The logo can be integrated transparently or in contrast on all communication media, digital or traditional, in a nod to the colour codes used in photography.

Created by the graphic design agency Gavillet & Cie, based in Geneva and Lausanne, Photo Elysée aims to be bold and international. Another key component of the identity is the typographical design, developed by Swiss graphic designer François Rappo. Geometric, precise and finely wrought, it states loud and clear the museum’s qualities and unique character.

The new identity in video

L'Elysée hors champ

“There was one prerequisite: not to touch the word Elysée. So that’s what we did while gravitating around it, thinking about what we could subtract, add or modify from the old name,” explains Gilles Gavillet, founder of Gavillet & Cie.

Other news

09.03.2022

Plateforme 10 support to Ukraine

Plateforme 10 affirms its solidarity with the artists and the Ukrainian population affected by the war.

Photo Elysée, the MCBA and the mudac present the works of 8 Ukrainian artists. Carole Glauser Pidoux, curator of the exhibition Photo Kyiv 2021, has created the corpus of images and ensured the link with the artists.

Artistic creation and the freedom it presupposes, only have meaning in the broader context of the fundamental right to life, to individual freedom and expression and the right of peoples to self-determination.

Through this symbolic action, Plateforme 10 wishes to express its solidarity with the artists and with all those who, today, in Ukraine as elsewhere, are deprived of these rights or are engaged in defending them at the risk of their lives.

Nathalie Herschdorfer is the New Director of Photo Elysée

A curator, art and photography historian, Nathalie Herschdorfer is appointed Director of Photo Elysée by the Plateforme 10 Foundation. She will take on the position starting June 1, 2022, after being the Director of the Musée des Beaux-Arts in Le Locle, Switzerland since 2014. She is very well acquainted with our institution as she worked for the museum for over ten years as curator and exhibition director (from 1998 to 2010).

Her in depth knowledge of photography and her experience in museum management as well as her national and international cultural network convinced the selection jury which reviewed over 50 applications and auditioned five high level candidates from Switzerland and abroad. Her strategic thinking, as well as her ideas for the further development of our museum in close cooperation with the teams of Plateforme 10 and the two other museums particularly convinced the jury.