Photo Elysée

A new identity, a new building, a new chapter

On September 23, 2021, the Musée de l’Elysée will adopt a new identity: Photo Elysée. Closely linked to our move to Plateforme 10, our new identity puts photography first and reinforces our primary mission: to promote the photographic medium in all its forms.

Through a semantic and graphic play, Photo Elysée invites you to see – to see differently, to see further. The logo can be integrated transparently or in contrast on all communication media, digital or traditional, in a nod to the colour codes used in photography.

Created by the graphic design agency Gavillet & Cie, based in Geneva and Lausanne, Photo Elysée aims to be bold and international. Another key component of the identity is the typographical design, developed by Swiss graphic designer François Rappo. Geometric, precise and finely wrought, it states loud and clear the museum’s qualities and unique character.

The new identity in video

L'Elysée hors champ

“There was one prerequisite: not to touch the word Elysée. So that’s what we did while gravitating around it, thinking about what we could subtract, add or modify from the old name,” explains Gilles Gavillet, founder of Gavillet & Cie.

Other news

08.11.2021

An exceptional weekend

A look back at two exceptional days!

More than 15,000 of you took part in the discovery weekend of Photo Elysée and mudac’s new building at Plateforme 10, and we thank you for that!

You were able to preview the vast spaces of the building designed by the Portuguese architects Aires Mateus as well as the installation created especially for the occasion by the internationally renowned Swiss artist Christian Marclay, who was able to highlight the architecture and collections of both museums. “Impressive” was the recurring word many of you used when you discovered the building, realizing the magnitude of the architectural challenge.

The handover of the keys to our building marks the end of more than 3 years of construction, but more importantly, the beginning of a new chapter in our history! In the coming months, our teams will progressively move into the building to install the first exhibitions that you will be able to discover next summer.

See you on June 18 and 19, 2022 for the Opening of Photo Elysée and mudac at Plateforme 10!

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